{"id":2277,"date":"2019-08-18T20:10:39","date_gmt":"2019-08-18T23:10:39","guid":{"rendered":"https:\/\/www.mlpaper.com.br\/blog\/?p=2277"},"modified":"2019-08-18T20:10:41","modified_gmt":"2019-08-18T23:10:41","slug":"planejamento-e-criacao-de-marketing-em-video","status":"publish","type":"post","link":"https:\/\/www.mlpaper.com.br\/blog\/2019\/08\/18\/planejamento-e-criacao-de-marketing-em-video\/","title":{"rendered":"Planejamento e Cria\u00e7\u00e3o de Marketing em V\u00eddeo"},"content":{"rendered":"\n<p>O marketing em V\u00eddeo \u00e9 indispens\u00e1vel nas\nestrat\u00e9gias digitais, e tendo em vista que seu p\u00fablico alvo j\u00e1 est\u00e1 na\ninternet, seja no YouTube, Facebook, Instagram e diversas outras plataformas de\ndivulga\u00e7\u00e3o online, e voc\u00ea precisa estar presente nessas m\u00eddias tamb\u00e9m!<\/p>\n\n\n\n<p>A busca por v\u00eddeos na Internet vem crescendo a cada dia, e isso n\u00e3o \u00e9 diferente quando se trata de conte\u00fados voltados para empresas e seus servi\u00e7os. Percebendo essa mudan\u00e7a, o n\u00famero de empresas que t\u00eam investido na produ\u00e7\u00e3o desse tipo de conte\u00fado cresce a cada ano.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class='embed-container'><iframe title=\"E-Book Gr\u00e1tis - Impress\u00f5es Gr\u00e1ficas ! 10 Dicas para baixar os custos de seus materiais gr\u00e1ficos\" width=\"1920\" height=\"1080\" data-src=\"https:\/\/www.youtube.com\/embed\/Tx9R51ok6Iw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Marketing\nem V\u00eddeo &#8211; Passo a Passo<\/strong><\/h3>\n\n\n\n<p>Se voc\u00ea pretende iniciar uma estrat\u00e9gia\nde v\u00eddeo marketing, \u00e9 importante estar atento em &nbsp;algumas etapas, que v\u00e3o desde o planejamento\nat\u00e9 a distribui\u00e7\u00e3o do material.<\/p>\n\n\n\n<p>Nunca \u00e9 demais ressaltar que h\u00e1 muito\ntrabalho envolvido por tr\u00e1s dessas produ\u00e7\u00f5es.<\/p>\n\n\n\n<p>Para criar e gravar um v\u00eddeo obedecemos\n3 fases<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Fase 1 &#8211; Pr\u00e9-Produ\u00e7\u00e3o<\/strong><\/li><li><strong>Fase 2 &#8211; Produ\u00e7\u00e3o<\/strong><\/li><li><strong>Fase 3 &#8211; P\u00f3s-Produ\u00e7\u00e3o<\/strong><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Fase\n1 &#8211; Pr\u00e9-Produ\u00e7\u00e3o<\/strong><\/h3>\n\n\n\n<p>Esta \u00e9 a fase inicial da cria\u00e7\u00e3o do\nv\u00eddeo, onde al\u00e9m de escrever a ideia inicial e todos os detalhes do v\u00eddeo\ndeve-se preparar todo o material para que possa coloc\u00e1-lo em pr\u00e1tica.<\/p>\n\n\n\n<p>Dentro desta fase devemos considerar:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Quem\n\u00e9 sua Audi\u00eancia e P\u00fablico Alvo?<\/strong><\/h4>\n\n\n\n<p>No planejamento de conte\u00fado \u00e9 preciso ir\nal\u00e9m. Voc\u00ea dever\u00e1 mapear aspectos como: Onde eles costumam assistir mais\nv\u00eddeos? Talvez no YouTube ou quem sabe o Instagram seja sua rede pessoal\nfavorita. Para responder essas perguntas o segredo est\u00e1 em pesquisar e\nacompanhar esses comportamentos antes de partir para a produ\u00e7\u00e3o.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Tipos\nde V\u00eddeo que ser\u00e1 Produzidos<\/strong><\/h4>\n\n\n\n<p>Existem diferentes tipos de v\u00eddeo para\nse produzir.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>V\u00eddeos Informativos<\/li><li>V\u00eddeo Aula<\/li><li>V\u00eddeos de Reflex\u00e3o<\/li><li>V\u00eddeos de humor<\/li><\/ul>\n\n\n\n<p>entre outros.<\/p>\n\n\n\n<p>O que n\u00e3o falta s\u00e3o possibilidades! No\nentanto, cada audi\u00eancia ter\u00e1 melhor ades\u00e3o a um determinado formato de\nconte\u00fado.<\/p>\n\n\n\n<p>Por\u00e9m n\u00e3o se esque\u00e7a de estabelecer seu\nobjetivo.<\/p>\n\n\n\n<p>Se seu intuito \u00e9 produzir v\u00eddeos com\nfoco em converter leads em vendas, \u00e9 preciso lembrar que todo conte\u00fado deve se\nencaixar dentro do funil, pois de nada adianta produzir v\u00eddeos perfeitos sobre\nseus produtos e servi\u00e7os, se sua audi\u00eancia ainda n\u00e3o conhece sua marca ou est\u00e1\npouco engajada.<\/p>\n\n\n\n<p>Portanto, lembre-se de encaixar sua\nprodu\u00e7\u00e3o de v\u00eddeos na jornada de compra dos seus potenciais clientes.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Equipamento<\/strong><\/h4>\n\n\n\n<p>N\u00e3o \u00e9 a c\u00e2mera \u201cde ponta\u201d que vai fazer\no melhor v\u00eddeo. Se preocupe em escolher a c\u00e2mera e equipamento que voc\u00ea\nprecisa, de acordo com a filmagem que voc\u00ea vai fazer.<\/p>\n\n\n\n<p>N\u00e3o se preocupe em ter os aparatos tops\nde linha do mercado. Hoje em dia \u00e9 poss\u00edvel ter resultados incr\u00edveis com\nrecursos dispon\u00edveis na palma de nossas m\u00e3os.<\/p>\n\n\n\n<p><strong>Imagem\n&#8211; <\/strong>Atualmente os smartphones est\u00e3o com\nc\u00e2meras com uma resolu\u00e7\u00e3o cada vez melhor. Ainda, existem aplicativos para\ngravar v\u00eddeos com o pr\u00f3prio celular, capazes de criar efeitos incr\u00edveis e ainda\ndar uma m\u00e3o na hora da edi\u00e7\u00e3o. N\u00e3o esque\u00e7a de posicionar seu celular na\nhorizontal, pois esse pequeno detalhe garante uma resolu\u00e7\u00e3o melhor.<\/p>\n\n\n\n<p>Quando iniciarem as grava\u00e7\u00f5es, fiquem\natentos ao ambiente verificando a presen\u00e7a de reflexos, luzes laterais,\nambientes muito claros.<\/p>\n\n\n\n<p><strong>Som\n&#8211; <\/strong>Ainda que a imagem possa ser\ncapturada com seu smartphone, o som requer um cuidado um pouco maior. O som imprime\nritmo \u00e0 narrativa. Deve-se adequar a m\u00fasica \u00e0 emo\u00e7\u00e3o desejada na cena. Na\ngrava\u00e7\u00e3o das cenas do v\u00eddeo, a capta\u00e7\u00e3o do \u00e1udio \u00e9 aspecto importante&nbsp; principalmente no que se refere a di\u00e1logos\ndos personagens. Verifique se no ambiente existe a presen\u00e7a de vento, ru\u00eddos,\nconversas paralelas.<\/p>\n\n\n\n<p>Caso tenha necessidade de usar \u00e1udio no\nseu v\u00eddeo, use m\u00fasicas livres. <\/p>\n\n\n\n<p><strong>Cen\u00e1rio\n&#8211; <\/strong>Criar cen\u00e1rios tamb\u00e9m \u00e9 muito\nimportante e deve transmitir harmonia com o conte\u00fado do seu v\u00eddeo. Se voc\u00ea est\u00e1\ndando uma v\u00eddeo aula, poder\u00e1 gravar em um escrit\u00f3rio, em sua escrivaninha ou em\numa sala mais formal.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Roteiro<\/strong><\/h4>\n\n\n\n<p>Uma bom roteiro \u00e9 pensado segundo a\nsegundo, para que o conte\u00fado chegue ao cora\u00e7\u00e3o do futuro cliente, e se mantendo\natento ao conte\u00fado, que precisa ser informativo, engajador e curto, na maioria\ndas vezes.<\/p>\n\n\n\n<p>N\u00e3o se engane! Ningu\u00e9m gosta de ver\nv\u00eddeos longos!<\/p>\n\n\n\n<p>Dessa forma, voc\u00ea deve apostar em v\u00eddeos\nque respeitem a conclus\u00e3o de uma ideia central, independente do tempo que leve\npara isso. Mas \u00e9 preciso ficar atento, principalmente em v\u00eddeos muito longos ou\nmuito curtos para n\u00e3o prejudicar a qualidade da informa\u00e7\u00e3o passada.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Fase\n2 &#8211; Produ\u00e7\u00e3o<\/strong><\/h3>\n\n\n\n<p>A Produ\u00e7\u00e3o \u00e9 a fase onde acontecem as\ngrava\u00e7\u00f5es e capta\u00e7\u00f5es de imagens. \u00c9 a fase que devemos colocar em pr\u00e1tica o que\nest\u00e1 escrito no Roteiro.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Produ\u00e7\u00e3o<\/strong><\/h4>\n\n\n\n<p>Cen\u00e1rio, vestimenta, acess\u00f3rios e tudo o\nque ir\u00e1 aparecer no v\u00eddeo deve ser listado e preparado para que n\u00e3o aconte\u00e7am\nsurpresas durante a grava\u00e7\u00e3o.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Grava\u00e7\u00e3o<\/strong><\/h4>\n\n\n\n<p>Tempo \u00e9 dinheiro, \u00e9 extremamente\nimportante que voc\u00ea estude o roteiro e chegue pronto para gravar. Tenha em\nmente que o barulho externo como sirenes, chuva, carros passando ou mesmo uma\nobra que come\u00e7ou naquele dia \u2013 podem atrapalhar muito o \u00e1udio do seu v\u00eddeo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Fase\n3 &#8211; P\u00f3s-Produ\u00e7\u00e3o<\/strong><\/h3>\n\n\n\n<p>Na P\u00f3s-Produ\u00e7\u00e3o ocorre a montagem das\nimagens, inser\u00e7\u00e3o da trilha sonora e dos efeitos do v\u00eddeo. Essa fase \u00e9\nessencial para escolher as cenas melhores e adequar os sons de modo a prender a\naten\u00e7\u00e3o do espectador.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Organiza\u00e7\u00e3o<\/strong><\/h4>\n\n\n\n<p>Com tudo gravado e roteirizado, voc\u00ea\nprecisa de uma organiza\u00e7\u00e3o desse material. S\u00e3o v\u00eddeos, \u00e1udios, fotos, roteiros\ne inserts que precisam estar bem organizados em pastas para que voc\u00ea ganhe\ntempo de produ\u00e7\u00e3o e finaliza\u00e7\u00e3o.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Edi\u00e7\u00e3o<\/strong><\/h4>\n\n\n\n<p>A edi\u00e7\u00e3o \u00e9 pegar o v\u00eddeo bruto e com\nisso vai \u201cquebrando\u201d e montando os peda\u00e7os de v\u00eddeo de acordo com a sua\nhist\u00f3ria. \u00c9 nessa parte que a gente vai seguir o roteiro e as ideias para\nganhar tempo.<\/p>\n\n\n\n<p>Defina uma identidade visual para seu\nv\u00eddeo.<\/p>\n\n\n\n<p>Tenha muita aten\u00e7\u00e3o nas cores, escolha\nboas fontes para os textos, defina os \u00e1udios e transi\u00e7\u00f5es que se identifiquem\ncom o material.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Publica\u00e7\u00e3o<\/strong><\/h4>\n\n\n\n<p>Com o v\u00eddeo pronto voc\u00ea deve pensar como\nir\u00e1 divulgar este material.<\/p>\n\n\n\n<p>O YouTube ainda \u00e9 o rei quando se fala de buscas e indexa\u00e7\u00f5es. \u00c9 por isso que dedicamos um bom tempo em otimizar e preparar o v\u00eddeo para que ele apare\u00e7a nas buscas da nossa audi\u00eancia. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.mlpaper.com.br\/blog\/e-book-gratuito\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"248\" src=\"https:\/\/www.mlpaper.com.br\/blog\/wp-content\/uploads\/2019\/06\/Banner-E-Book-Estreito-Novo-1024x248.png\" alt=\"\" class=\"wp-image-1041\" srcset=\"https:\/\/www.mlpaper.com.br\/blog\/wp-content\/uploads\/2019\/06\/Banner-E-Book-Estreito-Novo-1024x248.png 1024w, https:\/\/www.mlpaper.com.br\/blog\/wp-content\/uploads\/2019\/06\/Banner-E-Book-Estreito-Novo-300x73.png 300w, https:\/\/www.mlpaper.com.br\/blog\/wp-content\/uploads\/2019\/06\/Banner-E-Book-Estreito-Novo-768x186.png 768w, https:\/\/www.mlpaper.com.br\/blog\/wp-content\/uploads\/2019\/06\/Banner-E-Book-Estreito-Novo.png 1181w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Dica Extra no  Planejamento e Cria\u00e7\u00e3o de Marketing em V\u00eddeo <\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>F\u00e1cil de Encontrar<\/strong><\/h4>\n\n\n\n<p>\u00c9 de extrema import\u00e2ncia que voc\u00ea\nfacilite a buscas pelo seu conte\u00fado.<\/p>\n\n\n\n<p>Procure colocar o t\u00edtulo e tags que acompanhem o conte\u00fado de seu v\u00eddeo.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" data-src=\"https:\/\/mlpaper.com.br\/blog\/wp-content\/uploads\/2019\/06\/MLPaper-Etiquetas-R\u00f3tulos-Materiais-Gr\u00e1ficos-1024x222.jpg\" alt=\"ML Paper Conceitos Gr\u00e1ficos\" class=\"wp-image-969 lazyload\" width=\"256\" height=\"56\" data-srcset=\"https:\/\/www.mlpaper.com.br\/blog\/wp-content\/uploads\/2019\/06\/MLPaper-Etiquetas-R\u00f3tulos-Materiais-Gr\u00e1ficos-1024x222.jpg 1024w, https:\/\/www.mlpaper.com.br\/blog\/wp-content\/uploads\/2019\/06\/MLPaper-Etiquetas-R\u00f3tulos-Materiais-Gr\u00e1ficos-300x65.jpg 300w, https:\/\/www.mlpaper.com.br\/blog\/wp-content\/uploads\/2019\/06\/MLPaper-Etiquetas-R\u00f3tulos-Materiais-Gr\u00e1ficos-768x167.jpg 768w, https:\/\/www.mlpaper.com.br\/blog\/wp-content\/uploads\/2019\/06\/MLPaper-Etiquetas-R\u00f3tulos-Materiais-Gr\u00e1ficos.jpg 1290w\" data-sizes=\"(max-width: 256px) 100vw, 256px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 256px; --smush-placeholder-aspect-ratio: 256\/56;\" \/><\/figure><\/div>\n\n\n\n<p style=\"text-align:center\"><strong>E ai gostou ? <\/strong>Curta ! Compartilhe !<\/p>\n\n\n\n<div class=\"wp-block-columns has-5-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><a href=\"https:\/\/www.mlpaper.com.br\/blog\/contato\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.mlpaper.com.br\/blog\/wp-content\/uploads\/2019\/07\/botao-contato-220x300.png\" alt=\"Contato ML Paper\" class=\"wp-image-1742 lazyload\" width=\"80\" height=\"150\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 80px; --smush-placeholder-aspect-ratio: 80\/150;\" \/><\/a><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><a href=\"http:\/\/api.whatsapp.com\/send?phone=5511944494022\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.mlpaper.com.br\/blog\/wp-content\/uploads\/2019\/07\/botao-whatsapp-220x300.png\" alt=\"WhatsApp ML Paper\" class=\"wp-image-1743 lazyload\" width=\"80\" height=\"150\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 80px; --smush-placeholder-aspect-ratio: 80\/150;\" \/><\/a><\/figure><\/div>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><a href=\"https:\/\/www.facebook.com\/mlpaper\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.mlpaper.com.br\/blog\/wp-content\/uploads\/2019\/07\/bot\u00e3o-facebook-220x300.png\" alt=\"Facebook ML Paper\" class=\"wp-image-1744 lazyload\" width=\"80\" height=\"150\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 80px; --smush-placeholder-aspect-ratio: 80\/150;\" \/><\/a><\/figure><\/div>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><a href=\"https:\/\/www.instagram.com\/mlpaper\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.mlpaper.com.br\/blog\/wp-content\/uploads\/2019\/07\/Botao-instagram-220x300.png\" alt=\"Instagram ML Paper\" class=\"wp-image-1745 lazyload\" width=\"80\" height=\"150\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 80px; --smush-placeholder-aspect-ratio: 80\/150;\" \/><\/a><\/figure><\/div>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><a href=\"https:\/\/www.youtube.com\/channel\/UCZJIZj6iUfeyR3PhoEEs0YQ?view_as=subscriber\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.mlpaper.com.br\/blog\/wp-content\/uploads\/2019\/07\/botao-youtube-220x300.png\" alt=\"YouTube ML Paper\" class=\"wp-image-1746 lazyload\" width=\"80\" height=\"150\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 80px; --smush-placeholder-aspect-ratio: 80\/150;\" \/><\/a><\/figure><\/div>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<p style=\"text-align:center\">A <strong>ML Paper Conceitos Gr\u00e1ficos<\/strong> tem outras mat\u00e9rias que voc\u00ea n\u00e3o pode perder!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mat\u00e9rias Recentes<\/h3>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.mlpaper.com.br\/blog\/2025\/03\/19\/tags-para-bijuterias-por-que-a-apresentacao-faz-toda-a-diferenca-saiba-como-conquistar-clientes-impulsionar-suas-vendas-e-lucrar-mais\/\">Tags para Bijuterias: Por que a Apresenta\u00e7\u00e3o faz Toda a Diferen\u00e7a? Saiba Como Conquistar Clientes, Impulsionar suas Vendas e Lucrar Mais!<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.mlpaper.com.br\/blog\/2025\/03\/17\/como-criar-um-caderno-personalizado-que-reflete-seu-estilo\/\">Como Criar um Caderno Personalizado que Reflete seu Estilo?<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.mlpaper.com.br\/blog\/2025\/03\/14\/etiqueta-de-composicao-para-roupas-o-que-e-e-por-que-e-obrigatoria\/\">Etiqueta de Composi\u00e7\u00e3o para Roupas: O que \u00e9 e por que \u00e9 Obrigat\u00f3ria?<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.mlpaper.com.br\/blog\/2025\/03\/11\/jogos-americanos-descartaveis-como-destacar-sua-marca\/\">Jogos Americanos Personalizados: Uma Estrat\u00e9gia de Divulga\u00e7\u00e3o para Sua Marca<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.mlpaper.com.br\/blog\/2025\/03\/10\/tags-personalizadas-5-ideias-criativas-para-destacar-sua-marca\/\">Tags Personalizadas: 5 Ideias Criativas para Destacar Sua Marca<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>O marketing em V\u00eddeo \u00e9 indispens\u00e1vel nas estrat\u00e9gias digitais, e tendo em vista que seu p\u00fablico alvo j\u00e1 est\u00e1 na internet, seja no YouTube, Facebook, Instagram e diversas outras plataformas de divulga\u00e7\u00e3o online, e voc\u00ea precisa estar presente nessas m\u00eddias tamb\u00e9m! A busca por v\u00eddeos na Internet vem crescendo a cada dia, e isso n\u00e3o&hellip; <br \/> <a class=\"read-more\" href=\"https:\/\/www.mlpaper.com.br\/blog\/2019\/08\/18\/planejamento-e-criacao-de-marketing-em-video\/\">Leia mais<\/a><\/p>\n","protected":false},"author":1,"featured_media":2280,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[3,6],"tags":[7,8],"class_list":["post-2277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dicas","category-marketing","tag-dicas","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Planejamento e Cria\u00e7\u00e3o de Marketing em V\u00eddeo - ML Paper<\/title>\n<meta name=\"description\" content=\"O marketing em V\u00eddeo \u00e9 indispens\u00e1vel, e seu p\u00fablico j\u00e1 est\u00e1 na internet, seja no YouTube, Facebook ou Instagram. E voc\u00ea precisa estar tamb\u00e9m!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mlpaper.com.br\/blog\/2019\/08\/18\/planejamento-e-criacao-de-marketing-em-video\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Planejamento e Cria\u00e7\u00e3o de Marketing em V\u00eddeo - ML Paper\" \/>\n<meta property=\"og:description\" content=\"O marketing em V\u00eddeo \u00e9 indispens\u00e1vel, e seu p\u00fablico j\u00e1 est\u00e1 na internet, seja no YouTube, Facebook ou Instagram. E voc\u00ea precisa estar tamb\u00e9m!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mlpaper.com.br\/blog\/2019\/08\/18\/planejamento-e-criacao-de-marketing-em-video\/\" \/>\n<meta property=\"og:site_name\" content=\"ML Paper\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-18T23:10:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-18T23:10:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mlpaper.com.br\/blog\/wp-content\/uploads\/2019\/08\/video-marketing-mlpaper.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2008\" \/>\n\t<meta property=\"og:image:height\" content=\"1062\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"ML Paper Conceitos Gr\u00e1ficos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ML Paper Conceitos Gr\u00e1ficos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mlpaper.com.br\\\/blog\\\/2019\\\/08\\\/18\\\/planejamento-e-criacao-de-marketing-em-video\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mlpaper.com.br\\\/blog\\\/2019\\\/08\\\/18\\\/planejamento-e-criacao-de-marketing-em-video\\\/\"},\"author\":{\"name\":\"ML Paper Conceitos Gr\u00e1ficos\",\"@id\":\"https:\\\/\\\/www.mlpaper.com.br\\\/blog\\\/#\\\/schema\\\/person\\\/95c2623143068520e0458664e2cdc2be\"},\"headline\":\"Planejamento e Cria\u00e7\u00e3o de Marketing em V\u00eddeo\",\"datePublished\":\"2019-08-18T23:10:39+00:00\",\"dateModified\":\"2019-08-18T23:10:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mlpaper.com.br\\\/blog\\\/2019\\\/08\\\/18\\\/planejamento-e-criacao-de-marketing-em-video\\\/\"},\"wordCount\":1227,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mlpaper.com.br\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mlpaper.com.br\\\/blog\\\/2019\\\/08\\\/18\\\/planejamento-e-criacao-de-marketing-em-video\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mlpaper.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/video-marketing-mlpaper.png\",\"keywords\":[\"Dicas\",\"Marketing\"],\"articleSection\":[\"Dicas\",\"Marketing\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mlpaper.com.br\\\/blog\\\/2019\\\/08\\\/18\\\/planejamento-e-criacao-de-marketing-em-video\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mlpaper.com.br\\\/blog\\\/2019\\\/08\\\/18\\\/planejamento-e-criacao-de-marketing-em-video\\\/\",\"url\":\"https:\\\/\\\/www.mlpaper.com.br\\\/blog\\\/2019\\\/08\\\/18\\\/planejamento-e-criacao-de-marketing-em-video\\\/\",\"name\":\"Planejamento e Cria\u00e7\u00e3o de Marketing em V\u00eddeo - ML Paper\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mlpaper.com.br\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mlpaper.com.br\\\/blog\\\/2019\\\/08\\\/18\\\/planejamento-e-criacao-de-marketing-em-video\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mlpaper.com.br\\\/blog\\\/2019\\\/08\\\/18\\\/planejamento-e-criacao-de-marketing-em-video\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mlpaper.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/video-marketing-mlpaper.png\",\"datePublished\":\"2019-08-18T23:10:39+00:00\",\"dateModified\":\"2019-08-18T23:10:41+00:00\",\"description\":\"O marketing em V\u00eddeo \u00e9 indispens\u00e1vel, e seu p\u00fablico j\u00e1 est\u00e1 na internet, seja no YouTube, Facebook ou Instagram. E voc\u00ea precisa estar tamb\u00e9m!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mlpaper.com.br\\\/blog\\\/2019\\\/08\\\/18\\\/planejamento-e-criacao-de-marketing-em-video\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mlpaper.com.br\\\/blog\\\/2019\\\/08\\\/18\\\/planejamento-e-criacao-de-marketing-em-video\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.mlpaper.com.br\\\/blog\\\/2019\\\/08\\\/18\\\/planejamento-e-criacao-de-marketing-em-video\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.mlpaper.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/video-marketing-mlpaper.png\",\"contentUrl\":\"https:\\\/\\\/www.mlpaper.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/video-marketing-mlpaper.png\",\"width\":2008,\"height\":1062,\"caption\":\"Marketing em V\u00eddeo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mlpaper.com.br\\\/blog\\\/2019\\\/08\\\/18\\\/planejamento-e-criacao-de-marketing-em-video\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/www.mlpaper.com.br\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Planejamento e Cria\u00e7\u00e3o de Marketing em V\u00eddeo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mlpaper.com.br\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.mlpaper.com.br\\\/blog\\\/\",\"name\":\"ML Paper\",\"description\":\"Impress\u00f5es Gr\u00e1ficas\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mlpaper.com.br\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mlpaper.com.br\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mlpaper.com.br\\\/blog\\\/#organization\",\"name\":\"ML Paper\",\"url\":\"https:\\\/\\\/www.mlpaper.com.br\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.mlpaper.com.br\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mlpaper.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/cropped-MLPaper-Logo-Fundo-Escuro-1.png\",\"contentUrl\":\"https:\\\/\\\/www.mlpaper.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/cropped-MLPaper-Logo-Fundo-Escuro-1.png\",\"width\":1290,\"height\":280,\"caption\":\"ML Paper\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mlpaper.com.br\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.mlpaper.com.br\\\/blog\\\/#\\\/schema\\\/person\\\/95c2623143068520e0458664e2cdc2be\",\"name\":\"ML Paper Conceitos Gr\u00e1ficos\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/23f1cc79d18a9c75bac9af3ed63f25e3f4213799fceed01e41bec02754b8a326?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/23f1cc79d18a9c75bac9af3ed63f25e3f4213799fceed01e41bec02754b8a326?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/23f1cc79d18a9c75bac9af3ed63f25e3f4213799fceed01e41bec02754b8a326?s=96&d=mm&r=g\",\"caption\":\"ML Paper Conceitos Gr\u00e1ficos\"},\"sameAs\":[\"https:\\\/\\\/www.mlpaper.com.br\"],\"url\":\"https:\\\/\\\/www.mlpaper.com.br\\\/blog\\\/author\\\/ml-paper\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Planejamento e Cria\u00e7\u00e3o de Marketing em V\u00eddeo - ML Paper","description":"O marketing em V\u00eddeo \u00e9 indispens\u00e1vel, e seu p\u00fablico j\u00e1 est\u00e1 na internet, seja no YouTube, Facebook ou Instagram. E voc\u00ea precisa estar tamb\u00e9m!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mlpaper.com.br\/blog\/2019\/08\/18\/planejamento-e-criacao-de-marketing-em-video\/","og_locale":"pt_BR","og_type":"article","og_title":"Planejamento e Cria\u00e7\u00e3o de Marketing em V\u00eddeo - ML Paper","og_description":"O marketing em V\u00eddeo \u00e9 indispens\u00e1vel, e seu p\u00fablico j\u00e1 est\u00e1 na internet, seja no YouTube, Facebook ou Instagram. E voc\u00ea precisa estar tamb\u00e9m!","og_url":"https:\/\/www.mlpaper.com.br\/blog\/2019\/08\/18\/planejamento-e-criacao-de-marketing-em-video\/","og_site_name":"ML Paper","article_published_time":"2019-08-18T23:10:39+00:00","article_modified_time":"2019-08-18T23:10:41+00:00","og_image":[{"width":2008,"height":1062,"url":"https:\/\/www.mlpaper.com.br\/blog\/wp-content\/uploads\/2019\/08\/video-marketing-mlpaper.png","type":"image\/png"}],"author":"ML Paper Conceitos Gr\u00e1ficos","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"ML Paper Conceitos Gr\u00e1ficos","Est. tempo de leitura":"6 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mlpaper.com.br\/blog\/2019\/08\/18\/planejamento-e-criacao-de-marketing-em-video\/#article","isPartOf":{"@id":"https:\/\/www.mlpaper.com.br\/blog\/2019\/08\/18\/planejamento-e-criacao-de-marketing-em-video\/"},"author":{"name":"ML Paper Conceitos Gr\u00e1ficos","@id":"https:\/\/www.mlpaper.com.br\/blog\/#\/schema\/person\/95c2623143068520e0458664e2cdc2be"},"headline":"Planejamento e Cria\u00e7\u00e3o de Marketing em V\u00eddeo","datePublished":"2019-08-18T23:10:39+00:00","dateModified":"2019-08-18T23:10:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mlpaper.com.br\/blog\/2019\/08\/18\/planejamento-e-criacao-de-marketing-em-video\/"},"wordCount":1227,"commentCount":0,"publisher":{"@id":"https:\/\/www.mlpaper.com.br\/blog\/#organization"},"image":{"@id":"https:\/\/www.mlpaper.com.br\/blog\/2019\/08\/18\/planejamento-e-criacao-de-marketing-em-video\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mlpaper.com.br\/blog\/wp-content\/uploads\/2019\/08\/video-marketing-mlpaper.png","keywords":["Dicas","Marketing"],"articleSection":["Dicas","Marketing"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mlpaper.com.br\/blog\/2019\/08\/18\/planejamento-e-criacao-de-marketing-em-video\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mlpaper.com.br\/blog\/2019\/08\/18\/planejamento-e-criacao-de-marketing-em-video\/","url":"https:\/\/www.mlpaper.com.br\/blog\/2019\/08\/18\/planejamento-e-criacao-de-marketing-em-video\/","name":"Planejamento e Cria\u00e7\u00e3o de Marketing em V\u00eddeo - ML Paper","isPartOf":{"@id":"https:\/\/www.mlpaper.com.br\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mlpaper.com.br\/blog\/2019\/08\/18\/planejamento-e-criacao-de-marketing-em-video\/#primaryimage"},"image":{"@id":"https:\/\/www.mlpaper.com.br\/blog\/2019\/08\/18\/planejamento-e-criacao-de-marketing-em-video\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mlpaper.com.br\/blog\/wp-content\/uploads\/2019\/08\/video-marketing-mlpaper.png","datePublished":"2019-08-18T23:10:39+00:00","dateModified":"2019-08-18T23:10:41+00:00","description":"O marketing em V\u00eddeo \u00e9 indispens\u00e1vel, e seu p\u00fablico j\u00e1 est\u00e1 na internet, seja no YouTube, Facebook ou Instagram. E voc\u00ea precisa estar tamb\u00e9m!","breadcrumb":{"@id":"https:\/\/www.mlpaper.com.br\/blog\/2019\/08\/18\/planejamento-e-criacao-de-marketing-em-video\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mlpaper.com.br\/blog\/2019\/08\/18\/planejamento-e-criacao-de-marketing-em-video\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.mlpaper.com.br\/blog\/2019\/08\/18\/planejamento-e-criacao-de-marketing-em-video\/#primaryimage","url":"https:\/\/www.mlpaper.com.br\/blog\/wp-content\/uploads\/2019\/08\/video-marketing-mlpaper.png","contentUrl":"https:\/\/www.mlpaper.com.br\/blog\/wp-content\/uploads\/2019\/08\/video-marketing-mlpaper.png","width":2008,"height":1062,"caption":"Marketing em V\u00eddeo"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mlpaper.com.br\/blog\/2019\/08\/18\/planejamento-e-criacao-de-marketing-em-video\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.mlpaper.com.br\/blog\/"},{"@type":"ListItem","position":2,"name":"Planejamento e Cria\u00e7\u00e3o de Marketing em V\u00eddeo"}]},{"@type":"WebSite","@id":"https:\/\/www.mlpaper.com.br\/blog\/#website","url":"https:\/\/www.mlpaper.com.br\/blog\/","name":"ML Paper","description":"Impress\u00f5es Gr\u00e1ficas","publisher":{"@id":"https:\/\/www.mlpaper.com.br\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mlpaper.com.br\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/www.mlpaper.com.br\/blog\/#organization","name":"ML Paper","url":"https:\/\/www.mlpaper.com.br\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.mlpaper.com.br\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.mlpaper.com.br\/blog\/wp-content\/uploads\/2019\/04\/cropped-MLPaper-Logo-Fundo-Escuro-1.png","contentUrl":"https:\/\/www.mlpaper.com.br\/blog\/wp-content\/uploads\/2019\/04\/cropped-MLPaper-Logo-Fundo-Escuro-1.png","width":1290,"height":280,"caption":"ML Paper"},"image":{"@id":"https:\/\/www.mlpaper.com.br\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.mlpaper.com.br\/blog\/#\/schema\/person\/95c2623143068520e0458664e2cdc2be","name":"ML Paper Conceitos Gr\u00e1ficos","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/23f1cc79d18a9c75bac9af3ed63f25e3f4213799fceed01e41bec02754b8a326?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/23f1cc79d18a9c75bac9af3ed63f25e3f4213799fceed01e41bec02754b8a326?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/23f1cc79d18a9c75bac9af3ed63f25e3f4213799fceed01e41bec02754b8a326?s=96&d=mm&r=g","caption":"ML Paper Conceitos Gr\u00e1ficos"},"sameAs":["https:\/\/www.mlpaper.com.br"],"url":"https:\/\/www.mlpaper.com.br\/blog\/author\/ml-paper\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mlpaper.com.br\/blog\/wp-json\/wp\/v2\/posts\/2277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mlpaper.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mlpaper.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mlpaper.com.br\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mlpaper.com.br\/blog\/wp-json\/wp\/v2\/comments?post=2277"}],"version-history":[{"count":5,"href":"https:\/\/www.mlpaper.com.br\/blog\/wp-json\/wp\/v2\/posts\/2277\/revisions"}],"predecessor-version":[{"id":2286,"href":"https:\/\/www.mlpaper.com.br\/blog\/wp-json\/wp\/v2\/posts\/2277\/revisions\/2286"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mlpaper.com.br\/blog\/wp-json\/wp\/v2\/media\/2280"}],"wp:attachment":[{"href":"https:\/\/www.mlpaper.com.br\/blog\/wp-json\/wp\/v2\/media?parent=2277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mlpaper.com.br\/blog\/wp-json\/wp\/v2\/categories?post=2277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mlpaper.com.br\/blog\/wp-json\/wp\/v2\/tags?post=2277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}