{"id":1629,"date":"2019-06-30T19:24:06","date_gmt":"2019-06-30T22:24:06","guid":{"rendered":"https:\/\/www.mlpaper.com.br\/blog\/?p=1629"},"modified":"2019-07-16T20:40:19","modified_gmt":"2019-07-16T23:40:19","slug":"o-que-e-flyer","status":"publish","type":"post","link":"https:\/\/www.mlpaper.com.br\/blog\/2019\/06\/30\/o-que-e-flyer\/","title":{"rendered":"Voc\u00ea sabe o que \u00e9 Flyer?"},"content":{"rendered":"\n<p>Voc\u00ea j\u00e1 pesquisou num dicion\u00e1rio o que \u00e9 Flyer? Segundo o Michaelis Online, \u00e9 uma \u201cpessoa ou coisa que voa\u201d. No ramo gr\u00e1fico, um Flyer \u00e9 um impresso pequeno geralmente em formato A5, A6 ou A7, que cabe na palma da m\u00e3o e que metaforicamente pode \u201cvoar\u201d (passar de m\u00e3o em m\u00e3o) e atingir uma grande massa de consumidores.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class='embed-container'><iframe title=\"E-Book Gr\u00e1tis - Impress\u00f5es Gr\u00e1ficas ! 10 Dicas para baixar os custos de seus materiais gr\u00e1ficos\" width=\"1920\" height=\"1080\" data-src=\"https:\/\/www.youtube.com\/embed\/Tx9R51ok6Iw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>Portanto, Flyers s\u00e3o pequenos folhetos com imagens impactantes e mensagens r\u00e1pidas com alta capacidade de espalhamento e de capta\u00e7\u00e3o de clientes.<\/p>\n\n\n\n<p>Quanto mais preciso for a <a href=\"https:\/\/www.mlpaper.com.br\/blog\/2019\/06\/11\/criacao-de-arte-e-pre-impressao\/\">Arte Final<\/a>, melhor a possibilidade do Flyer realmente voar e trazer muitos clientes. As imagens, as cores, a qualidade da impress\u00e3o, o acabamento, o tipo de papel tamb\u00e9m s\u00e3o caracter\u00edsticas fundamentais para que um Flyer obtenha o sucesso desejado.<\/p>\n\n\n\n<p>No entanto voc\u00ea pode se deparar com\nalguns outros termos no momento de solicitar um Flyer, como por exemplo, Folhetos\ne Panfletos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Qual a diferen\u00e7a entre Flyer, Folhetos e Panfletos?<\/strong><\/h3>\n\n\n\n<p>Flyers , Panfletos, Folhetos e tantos\noutros nomes que algumas vezes o cliente fica confuso na hora de fazer o\npedido. Conhe\u00e7a as diferen\u00e7as entre eles.<\/p>\n\n\n\n<p>Historicamente, o Panfleto nasceu na\nInglaterra no s\u00e9culo XIV como uma forma de express\u00e3o, trazendo poemas de amor\ncurtos. Extremamente populares, seu nome em latim era \u201cPamphilus seu de amore\u201d\n(Panfilo ou Sobre o Amor), que foi traduzido para o ingl\u00eas como Phamphlet. Posteriormente\no voc\u00e1bulo passou a ser utilizado para qualquer tipo de texto menor que os\nantigos manuscritos, muito utilizados na pol\u00edtica, s\u00e1tiras e para difamar os\nnobre da \u00e9poca. <\/p>\n\n\n\n<p>Mesmo com rudimentares processos de\nimpress\u00e3o, seu uso ganhou for\u00e7a e se espalhou pelo mundo. Rapidamente\nperceberam uma excelente oportunidade de us\u00e1-lo para propaganda, de baixo custo\ncirculando de m\u00e3o em m\u00e3o.<\/p>\n\n\n\n<p>Talvez por sua origem humilde, o\nPanfleto virou sin\u00f4nimo daquele folhetinho pequeno, A5 ou A6, mais simples, com\npapel colorido ou sulfite, 2 cores no m\u00e1ximo, parecido com aquele que voc\u00ea\nrecebe no sem\u00e1foro.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/mlpaper.com.br\/blog\/e-book-gratuito\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"248\" src=\"https:\/\/mlpaper.com.br\/blog\/wp-content\/uploads\/2019\/06\/Banner-E-Book-Estreito-Novo-1024x248.png\" alt=\"\" class=\"wp-image-1041\" srcset=\"https:\/\/www.mlpaper.com.br\/blog\/wp-content\/uploads\/2019\/06\/Banner-E-Book-Estreito-Novo-1024x248.png 1024w, https:\/\/www.mlpaper.com.br\/blog\/wp-content\/uploads\/2019\/06\/Banner-E-Book-Estreito-Novo-300x73.png 300w, https:\/\/www.mlpaper.com.br\/blog\/wp-content\/uploads\/2019\/06\/Banner-E-Book-Estreito-Novo-768x186.png 768w, https:\/\/www.mlpaper.com.br\/blog\/wp-content\/uploads\/2019\/06\/Banner-E-Book-Estreito-Novo.png 1181w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Com a evolu\u00e7\u00e3o dos processos de\nimpress\u00e3o apareceram op\u00e7\u00f5es mais sofisticadas, como os Flyers muito comuns para\ndivulga\u00e7\u00e3o de eventos e casas noturnas. Os Flyers ainda preservam a\ncaracter\u00edstica b\u00e1sica do Panfletos, s\u00e3o diretos e possuem pouca informa\u00e7\u00e3o,\npor\u00e9m sua qualidade \u00e9 bem maior. Muitas vezes utiliza cores especiais, vernizes\ne cortes diferenciados agregando valor ao material.<\/p>\n\n\n\n<p>Tamb\u00e9m originados dos Panfletos vieram\nos Folhetos que, al\u00e9m da qualidade de impress\u00e3o e papel, possui uma maior\nquantidade de informa\u00e7\u00e3o utilizando um formato um pouco maior. Um Folheto \u00e9 uma\nbrochura solta, podendo ter formato A5 ou A4, sem capa, grampo ou encaderna\u00e7\u00e3o.<\/p>\n\n\n\n<p><strong>Tecnicamente a maior diferen\u00e7a est\u00e1 na qualidade que o impresso apresenta, o que afeta diretamente a percep\u00e7\u00e3o do p\u00fablico sobre seu conte\u00fado. Mas todas elas s\u00e3o basicamente pe\u00e7as para circula\u00e7\u00e3o r\u00e1pida, contendo informa\u00e7\u00f5es curtas em um formato reduzido. Podem conter uma ou mais cores e podem ser feitos em diferentes tipos de pap\u00e9is de acordo com a necessidade.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" data-src=\"https:\/\/mlpaper.com.br\/blog\/wp-content\/uploads\/2019\/06\/MLPaper-Etiquetas-R\u00f3tulos-Materiais-Gr\u00e1ficos-1024x222.jpg\" alt=\"ML Paper Conceitos Gr\u00e1ficos\" class=\"wp-image-969 lazyload\" width=\"256\" height=\"56\" data-srcset=\"https:\/\/www.mlpaper.com.br\/blog\/wp-content\/uploads\/2019\/06\/MLPaper-Etiquetas-R\u00f3tulos-Materiais-Gr\u00e1ficos-1024x222.jpg 1024w, https:\/\/www.mlpaper.com.br\/blog\/wp-content\/uploads\/2019\/06\/MLPaper-Etiquetas-R\u00f3tulos-Materiais-Gr\u00e1ficos-300x65.jpg 300w, https:\/\/www.mlpaper.com.br\/blog\/wp-content\/uploads\/2019\/06\/MLPaper-Etiquetas-R\u00f3tulos-Materiais-Gr\u00e1ficos-768x167.jpg 768w, https:\/\/www.mlpaper.com.br\/blog\/wp-content\/uploads\/2019\/06\/MLPaper-Etiquetas-R\u00f3tulos-Materiais-Gr\u00e1ficos.jpg 1290w\" data-sizes=\"(max-width: 256px) 100vw, 256px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 256px; --smush-placeholder-aspect-ratio: 256\/56;\" \/><\/figure><\/div>\n\n\n\n<p style=\"text-align:center\"><strong>E ai gostou ? <\/strong>Curta ! Compartilhe !<\/p>\n\n\n\n<div class=\"wp-block-columns has-5-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><a href=\"https:\/\/www.mlpaper.com.br\/blog\/contato\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.mlpaper.com.br\/blog\/wp-content\/uploads\/2019\/07\/botao-contato-220x300.png\" alt=\"\" class=\"wp-image-1742 lazyload\" width=\"80\" height=\"150\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 80px; --smush-placeholder-aspect-ratio: 80\/150;\" \/><\/a><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><a href=\"http:\/\/api.whatsapp.com\/send?phone=5511944494022\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.mlpaper.com.br\/blog\/wp-content\/uploads\/2019\/07\/botao-whatsapp-220x300.png\" alt=\"\" class=\"wp-image-1743 lazyload\" width=\"80\" height=\"150\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 80px; --smush-placeholder-aspect-ratio: 80\/150;\" \/><\/a><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><a href=\"https:\/\/www.facebook.com\/mlpaper\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.mlpaper.com.br\/blog\/wp-content\/uploads\/2019\/07\/bot\u00e3o-facebook-220x300.png\" alt=\"\" class=\"wp-image-1744 lazyload\" width=\"80\" height=\"150\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 80px; --smush-placeholder-aspect-ratio: 80\/150;\" \/><\/a><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><a href=\"https:\/\/www.instagram.com\/mlpaper\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.mlpaper.com.br\/blog\/wp-content\/uploads\/2019\/07\/Botao-instagram-220x300.png\" alt=\"\" class=\"wp-image-1745 lazyload\" width=\"80\" height=\"150\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 80px; --smush-placeholder-aspect-ratio: 80\/150;\" \/><\/a><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><a href=\"https:\/\/www.youtube.com\/channel\/UCZJIZj6iUfeyR3PhoEEs0YQ?view_as=subscriber\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" data-src=\"https:\/\/www.mlpaper.com.br\/blog\/wp-content\/uploads\/2019\/07\/botao-youtube-220x300.png\" alt=\"\" class=\"wp-image-1746 lazyload\" width=\"80\" height=\"150\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 80px; --smush-placeholder-aspect-ratio: 80\/150;\" \/><\/a><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<p style=\"text-align:center\">A <strong>ML Paper Conceitos Gr\u00e1ficos<\/strong> tem outras mat\u00e9rias que voc\u00ea n\u00e3o pode perder!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mat\u00e9rias Recentes<\/h3>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.mlpaper.com.br\/blog\/2025\/03\/19\/tags-para-bijuterias-por-que-a-apresentacao-faz-toda-a-diferenca-saiba-como-conquistar-clientes-impulsionar-suas-vendas-e-lucrar-mais\/\">Tags para Bijuterias: Por que a Apresenta\u00e7\u00e3o faz Toda a Diferen\u00e7a? Saiba Como Conquistar Clientes, Impulsionar suas Vendas e Lucrar Mais!<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.mlpaper.com.br\/blog\/2025\/03\/17\/como-criar-um-caderno-personalizado-que-reflete-seu-estilo\/\">Como Criar um Caderno Personalizado que Reflete seu Estilo?<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.mlpaper.com.br\/blog\/2025\/03\/14\/etiqueta-de-composicao-para-roupas-o-que-e-e-por-que-e-obrigatoria\/\">Etiqueta de Composi\u00e7\u00e3o para Roupas: O que \u00e9 e por que \u00e9 Obrigat\u00f3ria?<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.mlpaper.com.br\/blog\/2025\/03\/11\/jogos-americanos-descartaveis-como-destacar-sua-marca\/\">Jogos Americanos Personalizados: Uma Estrat\u00e9gia de Divulga\u00e7\u00e3o para Sua Marca<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.mlpaper.com.br\/blog\/2025\/03\/10\/tags-personalizadas-5-ideias-criativas-para-destacar-sua-marca\/\">Tags Personalizadas: 5 Ideias Criativas para Destacar Sua Marca<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea j\u00e1 pesquisou num dicion\u00e1rio o que \u00e9 Flyer? Segundo o Michaelis Online, \u00e9 uma \u201cpessoa ou coisa que voa\u201d. No ramo gr\u00e1fico, um Flyer \u00e9 um impresso pequeno geralmente em formato A5, A6 ou A7, que cabe na palma da m\u00e3o e que metaforicamente pode \u201cvoar\u201d (passar de m\u00e3o em m\u00e3o) e atingir uma&hellip; <br \/> <a class=\"read-more\" href=\"https:\/\/www.mlpaper.com.br\/blog\/2019\/06\/30\/o-que-e-flyer\/\">Leia mais<\/a><\/p>\n","protected":false},"author":1,"featured_media":1632,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[1],"tags":[9],"class_list":["post-1629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-servicos","tag-servicos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Voc\u00ea sabe o que \u00e9 Flyer? - ML Paper<\/title>\n<meta name=\"description\" content=\"Voc\u00ea j\u00e1 pesquisou num dicion\u00e1rio o que \u00e9 Flyer? 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